CAMPS
1 MOVEMENT,
2 WAYS TO PROMOTE
More than just fun
Thanks to camp
Promote camp through Testimonials
GET INVOLVED
Follow these two steps to be part of the camp movement!
SPRING = Download and post
Download your digital marketing package based on research, (we promise it's not boring!) including pictures to post on your social media and printables. You can find your package here. #morethanjustfun
A
SUMMER = Snap pictures
During the summer, assign staff members to collect photos of campers, parents, staff and alumnae holding their Thanks to Camp sign!
B
FALL = Post pictures
Post your Thanks to Camp photos to your social media and invite your community to do the same. #thankstocamp
EVOLUTION OF THE MOVEMENT
Phase spark
YEAR 1: 10% of camps across Canada participating in the campaign. We got a sprinkle higher and reached 13%!
Phase flashlight
YEAR 2: 25% of camps across Canada participating in the campaign.
Phase spotlight
YEAR 3: 65% of camps across Canada participating in the campaign.